WHAT you do
As a Department Manager, you’re a leader who supports and inspires your team. You build an inclusive culture that encourages collaboration and entrepreneurial spirit, helping your team and H&M thrive.
You ensure an excellent operational and visual experience for customers and colleagues while understanding your store’s strengths, challenges, and competition. Through sales analysis and strategic planning, you drive performance and profitability.
Customer, Sales & Profit
- Responsible for the total OMNI customer experience in your department, ensuring visual and commercial standards align with global guidelines
- Positively represent the H&M brand during customer interactions
- Identify commercial opportunities and act on your department’s strengths
- Set and follow up on sales and budget goals to maximise results
- Ensure excellent customer service and sales focus across the store
- Promote our Customer Loyalty App and Sustainability initiatives
- Manage your department cost-effectively
- Oversee routines in fitting rooms, checkouts, and admin tasks
Fashion & Trend Awareness
- Stay current with fashion trends, brands, competitors, and influencers
- Ensure the team shares product and trend knowledge with customers
Team & Development
- Lead recruitment, onboarding, training, and development of your team
- Conduct performance evaluations and succession planning
- Share knowledge and lead by example
- Collaborate with the VM team to plan and execute the department's vision
- Promote a feedback culture and teamwork
- Manage staff planning and scheduling
- Communicate regularly to motivate and inform the team
- Ensure compliance with routines, procedures, and legal standards
- Participate in onboarding, training, and development programs
Retail Operations / Visual & Commercial Execution
- Maintain a clean and organised store, sales floor, and stockroom
- Deliver high standards in garment care, product presentation, and stock management
- Oversee the full garment cycle from delivery to display
- Utilise tools and tech for OMNI services (Click & Collect, Smart Store, etc.)
- Maintain price integrity and strong price perception across the store
- Ensure BOH areas are tidy, safe, and up to date
- Responsible for the daily opening and closing of the store
WHO you are
You’re a confident leader with a passion for team development and performance. You’re analytical, solutions-focused, and motivated by results. With strong commercial and visual skills, you have a deep understanding of fashion trends, customer behaviour, and competitors.
Skills & Competencies
- Lead with integrity and strong communication
- Financially savvy and operationally organised
- Data-driven and tech-savvy
- Adaptable to change with strong prioritisation skills
- Role model company values and a feedback culture
- Fashion-forward and customer-centric
Experience
- Proven leadership in retail or a similar fast-paced environment
- Strong background in retail operations and team development
- Experienced in sales planning, analysis, and follow-up
- Comfortable using customer data and insights to drive results
HOW you do it
You lead by example, acting in line with our values and leadership principles. At H&M, how you do your job is just as important as what you do.
