What you will do:
- Execute day-to-day marketing activities at store and country level
- Apply brand guidelines across all local campaigns, stores, and marketing materials
- Plan and execute marketing campaigns and ads across digital and offline channels
- Track engagement, analyse performance, and report on digital, media, and campaign KPIs.
- Coordinate in-store and external events, ensuring smooth execution and brand alignment
- Manage in-store marketing, merchandising, POS materials
- Coordinate with local influencers, media contacts, and partners
- Execute local CRM campaigns (SMS, email, loyalty push)
- Maintain marketing calendars and budget sheets up to date
- Collaborate with the brands and align with their processes to support ongoing marketing activities
- Work closely with the design, sales, and other teams to ensure effective implementation of initiatives
- Gather and share customer feedback, competitor activity, and store sales data
How you will be measured:
Business Targets
- Campaign delivery rate (on-time, in full)
- Marketing ROI (per campaign or season)
- Traffic target (store & online) per campaign
- Social/media engagement rates (where applicable)
- Budget adherence
Stakeholder Engagement
- Effective collaboration with Country Retail Managers, assessed through stakeholder feedback
- Adherence to brand toolkit within guidelines, as confirmed by Marketing Manager
- Strong collaboration with supporting functions
Competencies required:
- Detail orientated
- Analytical mindset
- Strong collaboration skills
- Highly effective communication skills
- Financial acumen
- Business acumen
- Leadership skills
- Problem solving skills
What you will bring to the role:
- Bachelor’s degree in marketing, business, or a related field
- 3+ years of proven experience in a Marketing role with a focus on brand activation, preferably in the fashion/lifestyle retail industry
- Online and offline marketing experience
- Creative thinking and adaptability to dynamic marketing landscapes
- Fluent in English (written and spoken)
Role Overview:
As a Country Marketing Specialist, you will play a pivotal role in executing high-quality marketing activations for assigned brands and concepts. Your responsibilities encompass implementing localised marketing calendars, ensuring consistent brand representation, and providing support to local sales teams. From coordinating events to collaborating with partners and vendors, your role is diverse, contributing to enhancing brand visibility and supporting lead generation efforts on both online and offline platforms.
